We Deploy
Specialist units in creative strategy
& Execution.

The Division is a specialist consultancy unit, bringing together experts in UX/UI, branding, interior architecture, 
& digital transformation. We solve complex challenges through precision, strategy, and design.

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/ About
N. 01

The Division is a specialist consultancy unit, bringing together experts in UX/UI, branding, interior architecture, & digital transformation.

15+
Experience
50+
Projects Completed
10+
Countries Working
Our services

We deploy design
that has impact

We operate through focused units covering UX/UI systems, creative strategy, brand development, experience design, 3D visualisation, and AI integration. From early-stage ideation to implementation roadmaps, we help organisations clarify complex challenges, align teams, and deploy solutions that improve performance, communication, and long-term capability.

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UX / UI Operations

We design high-performance digital systems across web, mobile, and embedded platforms. Our work improves usability, strengthens interface clarity, and enhances operational efficiency across customer-facing and internal environments.

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Creative Strategy Operations

We lead strategy workshops and accelerator programmes that align leadership teams, unlock innovation opportunities, and define practical transformation roadmaps ready for implementation.

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Brand Strategy Operations

We develop and reposition brands through structured identity systems, rebranding programmes, and targeted ideation sprints that strengthen positioning and support long-term growth.

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Experience Design Division

We design physical and digital environments that communicate clearly, engage audiences effectively, and support strategic objectives across public, cultural, and commercial spaces.

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3D Visualisation Operations

We produce photorealistic renders, simulations, and immersive environments that translate complex ideas into clear visual assets for planning, presentation, and stakeholder decision-making.

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AI Integration & Transformation

We assess existing workflows and deploy tailored AI systems and custom agents that streamline operations, improve decision-making, and increase organisational efficiency.

/ Testimonials
N. 04

Our results speak volumes, discover what clients say about partnering with us.

Who we have worked with

Teams We’ve Supported

We’ve supported teams across digital transformation, 
AI integration, and creative strategy, helping organisations align direction, modernise systems, and deliver measurable change.

Start the engagement and deploy The Division to support your next transformation.

Specialist support designed to guide and deliver your next phase of transformation.

Meet The Team

Bailey Hawsey

CMO

Christian Sinclair

CEO & Co-founder

Perrie Biston

CDO & Co-founder

Yusuf Kissi

CTO

/FAQ
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What types of organisations do you typically work with?
We partner with forward-thinking organisations across public and private sectors — including startups, enterprises, and government institutions. Our work is particularly valuable for organisations undergoing digital transformation, scaling operations, or redefining their brand and service experience.
How do your UX/UI and service design services differ from traditional design agencies?
Unlike traditional design agencies that focus primarily on visuals, we operate at a systems level. Our approach integrates UX architecture, service design, and back-end re-engineering to ensure that every interface is aligned with operational efficiency, user needs, and long-term scalability.
What does a typical project engagement look like?
Each engagement is tailored, but generally follows three phases:

Discovery & Audit – understanding current systems, challenges, and opportunities
Strategy & Design – developing frameworks, architectures, and prototypes
Implementation Roadmap – delivering clear, actionable plans for execution

We also offer accelerator programmes and workshops for faster, high-impact outcomes.
Do you offer support beyond strategy and design?
Yes. In addition to strategy and design deliverables, we provide implementation guidance, stakeholder alignment workshops, and internal capability building. This ensures your team can effectively execute and sustain the transformation.
Can you work with existing systems and teams?
Absolutely. We specialise in integrating with existing infrastructures and collaborating with in-house teams. Whether it’s refining legacy systems, re-engineering back-end processes, or aligning leadership and delivery teams, we ensure minimal disruption and maximum impact.
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